UNIVERSITÀ DEGLI STUDI DI URBINO "CARLO BO" – CAMPAGNA ISCRIZIONI 2020/2021
The enrollment campaign for the University of Urbino for the academic year moves from a concept developed by a group of students from the Course of Communication Sciences. They created an unsettling narrative device based on strong messages that seem to exclude the potential candidate, contradicting the reason why advertising is staged. In a semantic counterpoint, however, they open to an invitation: to join a training course that can grow better citizens.
I took care of the graphic production, selecting a palette inspired by the digital world and that remind to a specific imagery linked to the target of new students enrolled. The various colors, mixed in a series of trichromatic gradients, form the background of the typographic messages, the most important protagonists of this campaign.
CREDITS
studio — Gazduna
design — Gloria Maggioli
Animazione e video: Andrea Papi
